Jeffery Parr
Founder of Wildfire-Ready and TowerWatch. Building free, public-interest situational-awareness infrastructure for Canadian communities.
Mission
Wildfire-Ready and TowerWatch exist to serve a public that deserves better than a sensationalist news feed during an emergency. Verified information, clear maps, official sources, a calm community — free, bilingual, ad-free, forever.
Everything operates as a companion to 911 and provincial emergency services — never a replacement.
Wildfire-Ready
Free Canadian wildfire and emergency tracking app. Live fire maps, evacuation alerts, AQHI, FIRMS hotspots, road closures, and more.
TowerWatch
The community layer — a healthy, expert-moderated public space for fires, weather, roads, and emergencies. Year-round discussion, updates from verified Guardians.
Approach
- Verified before viral. When the stakes are real, accuracy beats speed. Guardians — vetted fire, EMS, weather, and emergency-management professionals — label what is verified, unconfirmed, or second-hand.
- Year-round, not just fire season. Wildfires don’t exist in isolation. Smoke, drought, winter storms, road closures, air quality, evacuations — same communities, same people watching the sky.
- A companion, never a replacement. Call 911 in an emergency. Follow official orders. TowerWatch and Wildfire-Ready help you understand — they don’t replace official services.
Values
Free forever. Ad-free. Bilingual (English and Canadian French). No data sales. No paywalls. Canadian data residency. Built for Canada, by a Canadian.
Non-profit incorporation in progress.
Contact
Email: team@wildfire-ready.ca — for press, partner orgs, official agencies, and general inquiries.
Community Discord: discord.gg/jbFFEV9z8w